Steven Barbarich of ChooseHotTubsDirect.com Brings Great Customer Service to E-Commerce
A new & revolutionary way to offer Jacuzzi Hot Tubs for Sale on the Internet
In this technological age, you may be wondering, “where does customer service fit in?” Many of us remember the days of the milkman and showrooms full of eager salespeople. For us, the idea of buying hot tubs that we've only seen on the computer is almost absurd. We all have valid concerns; What if the Jacuzzi never even gets here? What if it doesn't work? What if I can't figure it out and all I get is automated phone messages when I call for help?
Steve Barbarich had all of these same concerns. And in fact, his fears came true. Instead of chalking it up to a loss after being ripped off by an internet bath tub company, Steve decided to turn it into a business opportunity. If all of these shady companies are staying in business, then certainly an honest, customer-service based site would have to blow them out of the water. Thus, ChooseHotTubsDirect.com was born.
Call them hot tubs, Jacuzzis or portable spas…we all love them. And now we get to love them with great customer service and that warm fuzzy feeling. Barbarich, CEO of ChooseHotTubsDirect.com, has brought the values that we've been straying from over the last 50 years to the online hot tubs industry.
ChooseHotTubsDirect.com & Steve Barbarich - Customer Service Based E-Commerce
“To sustain a successful e-commerce business and maintain profitability, a business not only has to offer high quality products, they should also make their customers feel secure about their purchase and certain that they can get help if needed.” said Barbarich, “If you can provide your customers with this, your business will not only keep them coming back for more, their friends and co-workers will as well.”
On ChooseHotTubsDirect.com, not only are there hot tubs for sale, but they're for sale for significantly (we mean over 50%) less. Maybe even that scares you a bit? Don't worry. The hot tubs on ChooseHotTubsDirect.com can be cheaper than retail stores because e-commerce websites sell in high volume without the overhead of maintaining a storefront and all that comes with it. Another way Barbarich is able to cut costs is by reducing hot tubs returns. How? ChooseHotTubsDirect.com has great representation of products through text, videos and pictures online. By better informing the customer about the Jacuzzi, they can make a well informed decision, and this decreases chances for return.
Of course the lack of storefront can sometimes mean that fake companies can hide behind the fuzzy internet wall and disappear as soon as you pay. Not ChooseHotTubsDirect.com. Barbarich's goal is to be as upfront and available as possible. He believes that the internet should be easy AND reliable, especially in a luxury goods industry like hot tubs. What good is the convenience of the web if you can't trust what's on the other end?
This is why Barbarich stresses the “Consultative Approach” with every hot tub for sale at ChooseHotTubsDirect.com. This view of customer service encourages customers, or potential customers, to call the business when they need help on anything including advice on jacuzzi installation, servicing, delivery, safety, or anything else they can think up.
To implement his method of customer service, Barbarich says that a business must hire personal sales people that understand the wants, needs, and concerns of the customer. Unlike most e-commerce businesses whose sales force is in an entirely different country from the company, Barbarich has an internal, customer service-oriented hot tubs sales force that understands the needs of their target demographic. He understands that these sales people must be well educated and highly technically trained on all of the hot tubs for sale. This way they can quickly and correctly answer any questions a customer might have about the product instead of keeping them on hold for hours.
Using this method requires that a U.S. based business should have their customer service headquarters based well, in the U.S. Barbarich knows the customer and the operator must be able to communicate with each other. If they can't, it's annoying for the customer and usually wastes time. A good business knows that the customer's time is just as precious as their own.
As consumers, we all know that the best way to be pointed towards reliable businesses is through word of mouth from our friends and families. So you would think a Jacuzzi company would want to make the customer as happy as possible with their transaction. Well that is exactly what Barbarich is trying to do. He wants every customer bragging about the ease and affordability with which they got their fancy new hot tub.
In fact, Barbarich is so focused on customer satisfaction, that ChooseHotTubsDirect.com acts as an informational website as well as a hot tub retailer with many informational sources, Jacuzzi service networks, and coming soon, a forum in order to be the hot tubs information point with advice and feedback from Jacuzzi professionals across the country.
We all hope that ecommerce companies follow Barbarich's lead and make the internet a more reliable place to shop. Until then, keep your eye on other ChooseDirect.com companies, including ChooseOutdoorKitchens.com, an online retailer of outdoor kitchens, bbq islands outdoor grills and outdoor sinks among many other outdoor kitchen products. Barbarich stated that there are other luxury outdoor living e-commerce stores coming soon. |
